THE Campaign Palace Melbourne has launched a hard-hitting new TV campaign for Quit Victoria.
The TVC opens with the number 131,848, with a voice-over explaining that the figure corresponds to the number of Australians who have died from smoking-related illnesses over the past seven years.
The agency’s senior copywriter Andrew North described the campaign as a “no-brainer”.
“So much so that Quit produced it ahead of the rest of the campaign that we are developing,” he said.
Meanwhile, the Melbourne agency has also announced the appointment of senior writer Geoff Reid and senior art director Tony Leishman. The duo are set to work alongside North—formerly from M&C Saatchi—and creative director Peter Kirwan.
The additions follow last year’s defection of creative director Doug Byrnes to Melbourne agency Spinach.
