Breaking campaign: Sand art inspires new Lowan Muesli ad
Green’s General Foods and creative agency One For All has created a new TV campaign for Lowan Muesli featuring sand artist Ilana Yahav.
The first spot of the campaign launches on Sunday and was shot in Ilana’s purpose built studio in Tel Aviv.
Green’s marketing director Cathy Zeppieri said: “Lowan is a brand that is centred in genuine and earthy elements. Ilana’s beautiful work was a great creative device to bring to life the Lowan essence.”
Readers may also recognise the sand art through the work of Kseniya Simonova whose performance became an internet hit after appearing on Ukraine’s Got Talent – watch it here http://www.youtube.com/watch?v=518XP8prwZo
Credits: marketing director Cathy Zeppieri, group brand manager Anna Wong, director Paul Cutter, Cyclops Films, editor Peter Barton, The Editors, music Ken Francis, Fresh Music, sound Brad Grisaffe, Audiobrien, media Damian Duffy, Carat, research Liz Dangar.
