News Digital Media’s website News.com.au has relaunched, with a new visual interface and new opportunities for advertisers.
The new look site allows viewers to customise their News.com.au home page with drag and drop news section modules, prioritising the news they want to read in any order they want. They can also choose how much information they want to see within each section. Preferences are then automatically saved for future visits to the site.
In addition, it also has more integrated links to each of News Limited’s metro mastheads including the Dailytelegraph.com.au; Heraldsun.com.au; Couriermail.com.au; Adelaidenow.com.au; Themercury.com.au; Ntnews.com.au and Perthnow.com.au.
The site also links to content from News Corp’s major international news sources including The Sun in London, New York Post and Fox International News.
Sigrid Kirk, publisher, News.com.au said prior to the relaunch thorough research was conducted to better understand what Australians expect and want from a news website.
The research found that an ever increasing array of options in every category of life fuels people’s desires for total customisation. “With its new personalisation tool, its key functional changes, new look and feel, visual identity and positioning, News.com.au delivers to its audience in-depth, balanced content in whichever way they choose to engage.
“For advertisers, the new site becomes a creative and contextually relevant avenue to reach an engaged audience. On top of existing advertising packages, we have extended options to include complete re-skinning of index and story pages for total section dominance as well as sponsored links.”
A consumer advertising campaign, ‘from all angles’ created by George Patterson Y&R begins in October, with media buying responsibilities handled by Publicis.
