Breaking campaign: Paris cuisine comes to your kitty
This new ad called ‘Le Chef’ for Fancy Feast Sensations range of catfood sees a busy Paris restaurant kitchen preparing gourmet meals for a woman and her pet cat.
The woman is then shown at home, serving her cat a Fancy Feast Sensation, with the tagline ‘there’s an easier way to give your cat chef-inspired cuisine”.
Targeting women aged 25-49 and “highly-involved cat owners”, the campaign also comprises print, sampling and consumer promotions.
Credits: creative director Jo Sellars, copywriter Jo Sellars, senior art director Peta McDowell, agency producer Lisa Ristuccia, account management Liam Parker, Erin Halliday, Trent Ellis, Brett Chester, Angela Blunt, planner Barry Mowszowski, production company Luscious International, director James Holt.
