Carat Sydney has poached branded content specialist Tim Flattery to head its new branded entertainment and content division Carat Engage.
Flattery joins from Mitchell Communication Group where he was director of content and responsible for projects such as the TV series, Sudden Impact, for Channel Nine.
He is also the strategist behind the $40million advertising and branded entertainment deal between Baz Luhrmann, 20th Century Fox and Tourism Australia, for the movie Australia.
Engage, which has two other staff members, is the evolution of the existing Carat division, Carat Activate, which has been in operation for the past four years delivering consumer promotions, product sampling, PR, sponsorships and media events, all of which Engage will continue.
Prior to his appointment at Mitchell’s Flattery spent two years as head of TV and new media development for Becker Entertainment, creating and producing television series for clients in New York, Washington and Los Angeles.
Flattery's appointment finalises the new management team at Carat Sydney following the departure earlier this year of former Carat chief Mandy Henry.
