Search engine giant Google is rolling out a new contextual advertising service that gives marketers the ability to serve images and animated ads to Web pages outside of Google.
Google, which posted first-quarter 2005 revenue of $US1.3bn, up 93% year over year, is still under pressure as a public company to diversify its offerings.
Rivals such as Yahoo and Microsoft Corp.'s MSN not only offer search, but also present a variety of other advertising options, such as online branding ads.
The new service is for advertisers who use the Adwords for Content offering. That service allows a marketer's text-based ads, in the form of sponsored links, to appear on Web sites that are contextually relevant to the ads.
For example, an ad for tuxedo rentals might appear on an online magazine article about June weddings. Source: Ad Age Daily
