Visa International has reappointed marketing communications agency, Spin Communications as it moves to refresh the brand and ramps up its Commonwealth Game sponsorship activity.
The move comes after Visa’s recent announcement of steps in its strategy to “evolve and refresh” the brand identity and structure which have included changes to the card design features and a new look for the blue, white and gold Visa logo.
The appointment of Spin marks a return to the Visa business for the agency which held Visa's consumer public relations account during 2002/2003. Over the past six months Visa had handled its communications internally.
Spin’s previous work on the brand included the coordination of the launch of their 2003 Rugby World Cup sponsorship and a successful anti-fraud campaign.
Visa International corporate communications director Andrew Woodward, said Spin would play and “integral part in raising awareness of the brand's evolution, demonstrating the value of Visa to the community and merchants and the continued role Visa plays in a combating fraud and programs to safeguard its cardholders".
