ZOO Group Sydney Ends BBQ Neglect With Jif

ZOO Group Sydney Ends BBQ Neglect With Jif
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Moving Jif Cream from the back of the cupboard to the front, Unilever has launched ‘End BBQ Neglect’, a cheeky campaign set to relaunch the product.

Following a competitive pitch, ZOO Group Sydney was tasked to reposition the heritage product to appeal to a younger generation after a 19 year marketing hiatus.

The campaign demonstrates how Jif can help save items/possessions at risk of being neglected or even worse, thrown away starting with the key issue of BBQ neglect. Be it a 2, 4 or 6 burner, or the public barbecue at the park, Jif can help keep our nation Snag Happy.

“My white converse came up a treat,” says Paul Bruce, ECD and partner at ZOO Group Sydney. “The campaign definitely moves away from the traditional spin used to sell household cleaning products and working with a client willing to test these boundaries to have some fun is always a plus,” he added.

Says Unilever ANZ Homecare Director Paul Connell: “We are excited about the campaign created with ZOO Group Sydney, and, with their creativity, the possibility of ending BBQ neglect across Australia. It’s already gaining traction and a great response from audiences that wouldn’t normally engage in the category and we’re looking forward to celebrating together on Australia Day on a shiny Bronte BBQ.”

Launched this month, the campaign runs across broadcast, digital and social.

CREDITS

Client: Unilever ANZ

ANZ Homecare Director: Paul Connell

Brand Manager: Krstina Nicolai

Agency: ZOO Group Sydney

Account Director: Sarah Cornish

Copywriter: Angus Loxton

Art Director: Fiona McLeod

Producer: Jasmine Coronado

Strategy: Elliott Donazzan

Executive Creative Director: Paul Bruce

Managing Director: Will Reynolds

Production Company: Paper Moose

Director: Nick Hunter

Producer: Yingna Lu

DOP: Dimitri Zaunders

Art Director: Christina Bouzios

Production Design: Amber Theron

Composition: Andrew Scott

Comedy Consultants: Jazz Twemlow & Seaton Kay-Smith

Post Production: Resolution

Sound: Uncanny Valley

Digital Production: Windsorborn

Media: PHD

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