ZOO Group Sydney Ends BBQ Neglect With Jif

ZOO Group Sydney Ends BBQ Neglect With Jif

Moving Jif Cream from the back of the cupboard to the front, Unilever has launched ‘End BBQ Neglect’, a cheeky campaign set to relaunch the product.

Larissa Meikle
Posted by Larissa Meikle

Following a competitive pitch, ZOO Group Sydney was tasked to reposition the heritage product to appeal to a younger generation after a 19 year marketing hiatus.

The campaign demonstrates how Jif can help save items/possessions at risk of being neglected or even worse, thrown away starting with the key issue of BBQ neglect. Be it a 2, 4 or 6 burner, or the public barbecue at the park, Jif can help keep our nation Snag Happy.

“My white converse came up a treat,” says Paul Bruce, ECD and partner at ZOO Group Sydney. “The campaign definitely moves away from the traditional spin used to sell household cleaning products and working with a client willing to test these boundaries to have some fun is always a plus,” he added.

Says Unilever ANZ Homecare Director Paul Connell: “We are excited about the campaign created with ZOO Group Sydney, and, with their creativity, the possibility of ending BBQ neglect across Australia. It’s already gaining traction and a great response from audiences that wouldn’t normally engage in the category and we’re looking forward to celebrating together on Australia Day on a shiny Bronte BBQ.”

Launched this month, the campaign runs across broadcast, digital and social.

CREDITS

Client: Unilever ANZ

ANZ Homecare Director: Paul Connell

Brand Manager: Krstina Nicolai

Agency: ZOO Group Sydney

Account Director: Sarah Cornish

Copywriter: Angus Loxton

Art Director: Fiona McLeod

Producer: Jasmine Coronado

Strategy: Elliott Donazzan

Executive Creative Director: Paul Bruce

Managing Director: Will Reynolds

Production Company: Paper Moose

Director: Nick Hunter

Producer: Yingna Lu

DOP: Dimitri Zaunders

Art Director: Christina Bouzios

Production Design: Amber Theron

Composition: Andrew Scott

Comedy Consultants: Jazz Twemlow & Seaton Kay-Smith

Post Production: Resolution

Sound: Uncanny Valley

Digital Production: Windsorborn

Media: PHD