Y&R Brisbane has been appointed lead creative agency of record for Amart Furniture following a competitive pitch.
With an emphasis on repositioning the brand through creating an engaging, enduring brand platform, Y&R will be responsible for all Amart Furniture creative duties across brand, retail, digital and in-store.
Y&R’s new positioning and brand campaign for Amart Furniture will launch later this year with the new campaign set to roll out across television, radio, out of home, digital and in-store experience.
Y&R ANZ CEO Pete Bosilkovski said, “To be partnering with one of Australia’s fastest growing retailers is very exciting.
“Amart came to us with specific objectives, focused on a customer first, creative platform that will stand out in the marketplace and we are looking forward to delivering that for them.”
Amart Furniture GM of customer Rodica Titeica said, “Y&R proved to have an unrivalled understanding of our customer and our brand. Their insight-led creative solution and collaborative approach meant that they were the natural partner for us.”
Y&R Brisbane MD Adam Kennedy said, “The Amart Furniture business has undergone a huge transformation over the last four years. We are humbled and proud to be able to tell that story.”
Y&R ANZ chief creative officer Paul Nagy said, “There’s an overwhelming sense of pride and ambition in what Amart has achieved as a business.
“They gave us an inspiring brief to create a strong point of distinction (which you don’t get every day) and we’re thrilled to be partnering them.”
This new business win continues the momentum for Y&R following a successful first half with Alfa Romeo and Burger King wins.