Young Aussies Bag Gold, Silver At Spikes Asia

Young Aussies Bag Gold, Silver At Spikes Asia
SHARE
THIS



News Corp Australia is proud to announce that two young creative teams representing Australia in the Spikes Asia Festival of Creativity in Singapore last week won Gold and Silver.

Tristan Viney, creative director at Eardrum and Rosie Stone, copywriter at Loud (pictured above) won Gold in the Young Spikes Digital competition, while Millie Di Maio, digital director and Kaia Webber, business director at Slingshot (pictured below) won Silver in the Media category.

Millie and Kaia Spikes silver.jpg

Speaking of their win, Viney said: “Our hands are still shaking. We are stoked that 23 hours straight of solid work paid off. We are seriously grateful to News Corp Australia for being given the opportunity to come to Singapore to represent Australia.”

Viney and Stone were tasked with showing support to Thai millennials, that every child in Thailand regardless of where they come from, has the right to an education.

“We came up with an idea called STITCHED TOGETHER,” Viney said.

“We worked off the insight that school uniforms take away the tell-tale signs of difference and class. When we’re wearing the same uniform, we’re all equal. So our idea, in a nutshell, was to create the world’s first 3D printed school shirt sewn together through the power of our petition. Each signature would power our printer, resulting in more of the shirt being stitched and live-streamed to the world, “Viney said.

Spikes Asia Gold Stiched Together Campaign Board[1] Screen Shot 2017-10-04 at 12.47.16 PM

Di Maio and Webber were thrilled to win Silver in the Young Spikes Media competition amongst so many talented, young people.

“It was a tough brief and with only 24 hours to craft a solution, we are extremely proud of the work we presented,” said Di Maio.

The media team was tasked with raising awareness for Asia P3 Hub, an NGO dedicated to facilitating multi-sector partnerships to address the impact of poor water, sanitation and hygiene across Asia Pacific. The target audience was senior executives of private corporations.

Di Maio said: “System 1 thinking tells us that people think less than we think they do and this was the insight that unlocked the strategy for our brief.

“We decided to grab the attention of executives in places where they are emotionally invested, such as the Golfing Green. We created decision disruption by juxtaposing water and sanitation issues with the pristine greens of Laguna National Golf Course, driving home the issues and demonstrating how private corporations could be part of the solution,” said Di Maio.

“A big thanks to Slingshot and News Corp for allowing us this amazing opportunity. It was an incredible experience going head to head with some of the brightest minds in the industry. To all the young guns, make sure you sign up for Cannes Young Lions next year; you won’t regret it!”

The Young Spikes creatives were two of four teams in Singapore representing Australia after successfully competing in the 2017 Australian Young Lions competition run by News Corp Australia – the official Australian representative of the 2017 International Cannes Lions and Spikes Asia Festivals.

News Corp Australia chief marketing officer, Tony Phillips said: “Congratulations to Tristan, Rosie, Millie and Kaia on an outstanding result and doing such a great job in representing Australia.

“With a Silver award also won in Cannes in June, 2017 has been a very successful year for young talent and clearly demonstrates the strength of our creative industry in Australia. Our future is in very good hands.”

Please login with linkedin to comment

Latest News

State Vs State: Which Aussies Travel The Most?
  • Marketing

State Vs State: Which Aussies Travel The Most?

Australians from NSW and the ACT take first place when it comes to travelling overseas, whereas Queenslanders are the keenest on domestic trips, according to new research from global online travel booking platform agoda. The Travel and Tech Study found those in NSW and ACT took an average of 4.8 trips in the last 12 […]

How The AFL Won The Social Media Grand Final (But The NRL Scored With Macklemore)
  • Marketing
  • Media

How The AFL Won The Social Media Grand Final (But The NRL Scored With Macklemore)

As AFL’s Richmond Tigers and NRL’s Melbourne Storm bask in the glory of their Premiership victories, another war was waging across social media. Sports social content platform 20FOUR today revealed the winner in the battle of the footy codes, declaring the AFL victorious over the NRL in audience engagement during this year’s grand final. Just over 3.5 million people tuned in to watch the […]

by B&T Magazine

B&T Magazine
Chris Gayle Claims Fairfax Journo Was Out To “Destroy” Him In Defamation Case
  • Media

Chris Gayle Claims Fairfax Journo Was Out To “Destroy” Him In Defamation Case

West Indies cricketer Chris Gayle has told his Sydney defamation trial against Fairfax Media today that one of its journalists was out to “destroy” him following a series of articles in The Age that alleged he exposed his genitals to a female masseuse during the Cricket World Cup in Australia in 2015. In the NSW Supreme Court today, […]

by B&T Magazine

B&T Magazine
Female Industry Leaders To Help Launch Unique Walking Tribe In Melbourne
  • Advertising
  • Marketing

Female Industry Leaders To Help Launch Unique Walking Tribe In Melbourne

After successfully launching in Sydney and Brisbane in the past year, Mentor Walks has announced it is expanding to Melbourne with the help of some female industry leaders. How Mentor Walks works is through a small group of senior female executive leaders who agree that, when they are available, will be part of a monthly […]

App Annie Announces New Managing Director For APAC
  • Technology

App Annie Announces New Managing Director For APAC

App market data and analytics company App Annie has announced the appointment of Cindy Deng as its new managing director for the Asia-Pacific (APAC) region. Deng joins App Annie with more than 18 years’ experience in enterprise IT, digital advertising, data analytics, and data management. In her most recent role at Turn, she was responsible […]

New Editor For GQ Australia
  • Media

New Editor For GQ Australia

Unfortunately, it's no more Lowes or Roger David for Michael Christensen after being named fashion organ's top tamale.

QMS Goes West With ‘The Leeder’
  • Advertising
  • Media

QMS Goes West With ‘The Leeder’

QMS Media continues to expand its digital portfolio across Western Australia, switching on an iconic billboard in the heart of Perth. Following the launch of two new digital billboards in the major WA regional centres of Bunbury and Kalgoorlie in recent months, ‘The Leeder’ further delivers on QMS’ digital expansion strategy out west. Positioned at […]

PR Firm Text100 Wins NetApp Account For APAC
  • Marketing

PR Firm Text100 Wins NetApp Account For APAC

Global marketing communications agency Text100 has announced it been appointed by data management company NetApp to drive its brand transformation effort across the Asia-Pacific (APAC) region. Following local competitive pitches conducted across the region, Text100 has been appointed as the APAC lead agency out of Singapore, and as the local agency of record in Australia, […]

MFA Awards 2017 Winners Revealed!
  • Advertising
  • Marketing
  • Media

MFA Awards 2017 Winners Revealed!

B&T once again donned the tux, applied the Brut, and primed the liver for last night's MFA Awards in Sydney.

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant
  • Media
  • Technology

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant

Digital publisher Concrete Playground has unveiled a new app that helps Millennials plan their night out using voice control – the first of its kind to become available in Australia. Concrete Playground’s Guide to Tonight now works with Google Assistant, making it available on a range of Google devices and helping people to decide what […]

Digital Agency Inlight Secures Two Key Client Wins
  • Marketing
  • Technology

Digital Agency Inlight Secures Two Key Client Wins

Independent agency Inlight has announced it has won the digital account for Benetas, a not-for-profit aged care provider in Victoria. Following a competitive pitch process, Inlight was chosen to handle Benetas’ new website design, build and ongoing optimisation. Richard Barker, marketing manager at Benetas, said: “We wanted an agency that could be our true digital […]

AMI Awards 2017 Winners Revealed!
  • Marketing

AMI Awards 2017 Winners Revealed!

With almost 30 awards handed out, B&T predicts plenty of numb bottoms at last night's AMI Awards in Melbourne.

Clems Sydney CEO Andy Pontin Quits
  • Advertising

Clems Sydney CEO Andy Pontin Quits

Sure, B&T flashed the news of Andy Pontin quitting this morning. White lies aside, he's actually still got six months.

by B&T Magazine

B&T Magazine
Adobe MAXes Most Creatives In A Room Record
  • Advertising
  • Media

Adobe MAXes Most Creatives In A Room Record

B&T's journo is reporting live from the annual Adobe Summit in Vegas. Although, "reporting" is somewhat of a stretch.

Opinion

by David Hovenden

David Hovenden
Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses
  • Marketing

Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses

The Australian College of Marketing is collaborating with the Digital Women’s Network to bring new short courses aimed to provide the latest skills across all aspects of the Digital landscape, kicking off in Melbourne and Sydney in 2018. Course content will focus around various topics related to the digital marketing landscape. All courses will run […]

Man working at office desk, looking at computer and scratching head
  • Technology

Where Are Digital & Tech Skills & Salaries Headed?

The rapid pace of technological change in the digital sector is seeing demand for those with the right skill sets outstrip availability, both locally and globally. The individuals who have kept their skills up to date are being well-rewarded financially. Now, Digital + Technology Collective’s expanded annual Skills and Salary Survey will put some numbers and context […]

Disney & ESPN Unify Sales & Partnerships Teams
  • Advertising
  • Marketing
  • Media

Disney & ESPN Unify Sales & Partnerships Teams

Disney and ESPN have formed an even closer bond, announcing a new alignment of the two properties through their media sales and partnerships teams. Instead of entering through three doors, Disney ESPN Media Sales & Partnerships will give media buyers and marketers a refined, singular point of entry for Disney, ESPN Digital and Maker. Nik […]

by B&T Magazine

B&T Magazine
Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]