Yahoo7 Launches Its New Native Ad In-Feed Advertising Platform

Abstract high tech background with graphs and diagrams
SHARE
THIS



Yahoo7 has today announced the launch of its Native Ad in-feed advertising platform, following a successful beta phase, with over 200 Australian brands already on board including Woolworths, Microsoft Devices Group, TFE and many more.

Yahoo7 Native Ads deliver advertising content, in line with the natural form and function of the user experience, across Yahoo7 and Yahoo! global properties. Marketers provide a simple set of creative assets, often similar to their paid social and search, with Native Ads technology able to automate the visual design. The ads are then seamlessly served to the user  across desktop, mobile and tablet devices.

Yahoo7’s personalisation algorithm optimises real-time ad delivery based on users’ daily habits and engagement, ensuring native ads reach the most relevant audiences. Advertisers can buy native ads on a dynamic cost-per-click model, offering simple and scalable results for performance and content marketing campaigns.

Ben Green, sales director – Programmatic, Audience and Native Ads, Yahoo7 said: “We are excited to officially launch Native Ads, providing a simple yet highly effective way for brands to amplify their content and drive performance.

“We have been getting great feedback so far from our advertisers who are often seeing results outperform other biddable media channels, including paid search and social. For example, one major FMCG brand found Yahoo7 native ads were 307 per cent more efficient in amplifying content compared to traditional display ads.

While native ads prove very effective when used alone, they can be combined with Yahoo7’s other advertising solutions to create powerful results.

Ben continues, “We have seen one of our leading credit card brands reduce their cost-per-click by 45 per cent when combining Yahoo7 Native Ads with Yahoo7 Audience Ads* within their brand campaign, while a leading European car manufacturer saw a 383 per cent uplift in engagement rates by employing the same strategy.”

Dan Kalinski, National Managing Director, iProspect said, “As a global leader in digital performance, iProspect strives to deliver new and innovative strategies to meet our clients needs.

“iProspect has worked closely with Yahoo7 since the launch of Native Ads and, through this partnership, our clients have seen amazing results with uplifts in ROI and engagement across highly competitive channels such as Travel, Performance Display and Technology when compared to other performance channels such as paid search and social. We look forward to testing the exciting new formats and targeting features Yahoo7’s Native platform has to offer this year.”

Yahoo7’s Native Ad offering launches with more than 200 Australian brands already on board including Woolworths, Microsoft Devices Group, TFE and many more. Native Ads run across the Yahoo7 network including Yahoo Homepage, Finance, Weather, Mail, Tumblr and Yahoo global sites.

Yahoo7 also plans to roll out new product features in the coming months providing self-service access, as

 

 

 

 

Latest News

Domino’s Names New CMO For Australia & NZ
  • Marketing

Domino’s Names New CMO For Australia & NZ

It's been absent from the B&T newsletter for a little while, but the classic stock handshake image is back, people!

by B&T Magazine

B&T Magazine
Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]