WWF Unveils Bleak & Harrowing ‘Fight For Your World’ Campaign

WWF Unveils Bleak & Harrowing ‘Fight For Your World’ Campaign

It has to be said, any World Wildlife Fund (WWF) ad tends to be highly charged and thought-provoking and the charity group’s latest is definitely no exception.

Titled “Fight for your World” the powerful spot is the work of London agency Uncommon and plays around the idea that we could be the last generation to enact serious environmental change on the planet.

It includes commentary by British spoken-word poet Ghostpoet and a rousing speech by Welsh actor/singer Jonathon Pryce.

The ad is based on research that shows that the planet’s wildlife has plunged by 60 per cent since 1970, with Australia named as one of the worst offenders.

Check out the powerful spot below:




Please login with linkedin to comment

Ad campaigns WWF

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]