Wunderman Appoints ECD

Art palette and brushes with a lot of colors
SHARE
THIS



Anna Karena has been appointed executive creative director of Wunderman Australia and New Zealand.

Karena will work closely with Wunderman ANZ’s national creative director, Shanan Goldring, to champion the agency’s priority of delivering world-class, data-driven creative solutions to meet clients’ communication challenges.

A digital and direct native, Karena joins Wunderman after spending the last 15 years with Lavender in Sydney—the last five of which were served as creative director. Karena is an impressively awarded creative leader, with both local and international awards, including a Caples first place, multiple Gold Midas awards and the ADMA Grand Prix.

Anna Karena

Anna Karena

She has judged on a global scale and has developed great expertise, knowledge and partnerships across all of the major sectors in Australia. Some of the key brands she has contributed to include Westpac, St.George, IKEA, American Express, the RTA and Telstra.

Commenting on Karena’s appointment, managing director of Wunderman Australia and New Zealand (ANZ), Andrew Davie, said: “I am absolutely thrilled to have someone of Anna’s caliber and immense creative and storytelling ability join the Wunderman ANZ team. She is a proven leader, hands-on and teams gravitate toward her. She also has terrific senior client and agency respect in the industry for her work. I am 100 percent convinced this combination will be a powerful one for our broader team, our core management group and, most importantly, our clients.”

Karena said: “Wunderman is beautifully positioned to deliver the kind of data- and service-led marketing that today’s clients and their customers are buying. Backed by global firepower, applied through a locally sensitive filter, it’s an offering that’s truly formidable in the Australia-NZ market. I’m so excited to be joining this team, at this time. There’s great chemistry amongst the execs—we’re already tight.”

The addition of Karena completes the Wunderman ANZ leadership team, which includes Dom Hickey as head of planning and Roc Bates as general manager across Australia.

“Anna is a leader, an inspirer and a hardcore direct and digital creative innovator,” said Lincoln Bjorkman, global chief creative officer, Wunderman. “I’m thrilled to have her award-winning skills and experience brought to bear on our entire global creative network, starting in Australia. She is an extraordinary talent and a wonderful creative partner. I cannot wait to see what she does next.”

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]