WPP’s Sir Martin Sorrell Slams Ad Industry For Being “Too Competitive”

WPP’s Sir Martin Sorrell Slams Ad Industry For Being “Too Competitive”
SHARE
THIS



When he speaks, the industry listens, and WPP boss Sir Martin Sorrell’s recent appearance at Advertising Week in New York was no different.

Speaking as part of a panel at the event this week, Sorrell said the “tiddly-pop little industry” that is advertising is “too competitive”, before adding that he was “going to get shot for saying this”, according to AdWeek.

Sorell recognised that while winning is “really important” in advertising, the headlines that appear on trade publications “are the noise, not the compass”.

“Until there’s one agency, you can’t change that,” he said.

The industry god also believes there will be less agencies and holding companies down the track, and that agencies need to stop getting so hung up about competing with consulting firms.

Instead, Sorrell said what agencies should be worried about is being seen as a cost and being “benchmarked to death”.

“Many years ago, we were regarded as being an investment,” he said.

“Today we’re regarded as being a cost. If you invest in innovations and brands, you win.”

Please login with linkedin to comment

Latest News

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]