WPP Combines Wunderman & Possible To Form Digital Powerhouse

WPP Combines Wunderman & Possible To Form Digital Powerhouse

WPP-owned global digital agency Wunderman has announced that multi-service digital agency POSSIBLE has joined its group.

B&T Magazine
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With more than 9,200 people in 200 offices in 70 countries, the enlarged group will form one of the world’s largest digital agencies, offering clients access to strategic consultancy, creative talent, technology expertise and data science in all major markets and regions.

POSSIBLE, a WPP agency created in 2011, will continue to operate as a standalone brand within Wunderman.

WPP said in a statement that the partnership transforms Wunderman and POSSIBLE’s offering to provide clients significant experience around marketing automation platforms, offshore production, performance media, mobile and CRM, with specialisations in customer experience, content, commerce, data and health.

Technology partnerships will be at the heart of the combined business, with more than 2,600 technology experts across both companies with specialisms in working with Adobe, Amazon, Google, IBM, Marketo, Microsoft, Salesforce and Sitecore.

Wunderman’s global CEO, Mark Read, said: “I’ve been closely involved with POSSIBLE since its inception and have long admired the creative and strategic excellence of its people.

“Clients today are looking for simplicity and expertise, and this move is designed to provide both.”

Shane Atchison, global CEO of POSSIBLE, said: “Combining our deep and diverse capabilities is exactly the kind of forward-thinking move that will allow us to deliver business results for our clients.”