Jeep Australiatogether with cummins&partners, experiential agency Wonder and partners Nice Bike, Digital Dialogue and Maxus are set to mark the launch of the all-new Jeep Cherokee in Australia by creating The World’s Most Remote Dealership.
“The World’s Most Remote Dealership brings the Jeep ‘Don’t Hold Back’ attitude to life with a unique offer,” revealed Ms Veronica Johns, President and CEO of Fiat Chrysler Australia. “We believe this is a ‘World-First’ and a campaign only Jeep could pull-off.”
The Jeep Remote Dealership will be offering people the incredible opportunity to buy one of ten Jeep Cherokee Longitudes for just $10K Drive Away*, but only, if they can make it there.
The campaign will be launched via TV, Digital and social and will drive users to download the Jeep App, to participate. However the exact location and other details of the Remote Dealership will only be revealed in the coming weeks and only to those who register through the Jeep app.
“The Cherokee is as much at home in the city as it is in a place far more remote. So we figured that’s exactly where we should sell it – the most remote car dealership in the most remote country in the world” said joint Executive Creative Directors Jim Ingram & Ben Couzens.
The campaign goes live on 23rd June 2014. Visit jeep.com.au/remotedealership
Credits: CLIENT: Fiat Chrysler Group Chief Executive Officer – Veronica Johns Director of Marketing– Mark McCraith Senior Advertising Manager– Ashlin Moore AGENCY: cummins&partners Executive Creative Director– Jim Ingram Executive Creative Director– Ben Couzens Copywriter– Chris Ellis Art Director– Aaron Lipson Agency Producer – Jess Thompson Group Account Director– Magdalina Triantafyllidis Account Director– Rosie Bean TV Production – Nice Bike Media Agency – Maxus Digital Agency – Digital Dialogue Activation Agency – Wonder