Independent Melbourne production house The Woolshed Co. have been at it again with their viral videos, this time taking ownership of V Energy’s latest instalment of its ‘V Skills’ campaign.
Set within the crater of an erupting volcano, the video features an intrepid explorer risking life and limb to capture the ultimate extreme selfie.
The video has gone viral and fooled millions worldwide, including rapper 50 Cent, who shared the video with his 37 million Facebook followers.
The step-by-step guide to taking the perfect snap (in wildly extreme conditions) has been revealed as the latest instalment in V Energy’s ‘V Skills’ campaign, which aims to help hapless Millennials be a little bit better at life.
Craig Harkness, marketing manager at Frucor (the parent company of V Energy), said the fact that celebrities such as 50 Cent, Snoop Dogg and LMFAO are sharing this content is testament to the skill of The Woolshed Co. and reinforces the importance of creating work that puts the audience’s interests first.
“V Skills comes from the insight that while Millennials have access to unfathomable technologies and seas of information, they sometimes fail to reach their full potential at some of life’s more practical skills, like how to fill out a tax return or roll-start a 1998 Toyota Corolla,” he said.
“That said, we certainly do not advocate taking an extreme selfie in front of an active volcano.”
Dave Christison, producer at The Woolshed Co., said trust and creative collaboration are key to the success of all their viral projects.
“I knew we were on to a winner when the V Skills team approved our proposal to chopper into a live volcano and abseil to its base in order to get the shots we needed,” he said.