Woolworths has released its Valentines campaign which is all about celebrating all different kinds of love. The supermarket company turned one of its stores into a hidden camera experiment where it gave couples an opportunity to do a love dedication to their special someone.
The video, which was posted to Facebook yesterday, has been watched over 450,000 times and shared over 1,000 times:
Andrew Hicks, chief marketing officer at Woolworths, told B&T: “At Woolworths we serve a big and diverse group of customers across Australia and we wanted to reflect this diversity in our celebration of love this Valentine’s Day”.
The advert has been positively received, with heaps of comments congratulating Woolies on making people feeling the love: