It’s The Top Outdoor Creatives From The OMA’s Creative Collection Competition

It’s The Top Outdoor Creatives From The OMA’s Creative Collection Competition
SHARE
THIS



The Outdoor Media Association (OMA) has announced the winners of its Creative Collection competition for Q1 2015.

The Creative Collection is a competition run quarterly by the OMA to acknowledge and celebrate the best OOH creative and innovative advertisements. Launched in 2013, the competition is now in its third year and continues to gain momentum, with winners appearing in the biennial publication OPEN – an anthology of Outdoor creative from Australia and around the world.

Campaigns are judged across the following categories:

  • Best creative execution
  • Best use of a special build
  • Best use of technology/innovation
  • Best traditional use of the OOH medium.

Quarter 1 2015 attracted 67 submissions from OMA members including Adshel, APN Outdoor, Executive Channel, goa, JCDecaux, oOh! Media, Paradise Outdoor Advertising and TorchMedia, with a wide range of products and services advertised on most OOH formats (roadside, street furniture, transit, digital, office buildings and retail).

Charmaine Moldrich, OMA CEO, commented: “The OMA creative collection competition was born out of a desire to review, reflect and celebrate great Outdoor creative on a quarterly basis. The winners from the competition will be featured in our publication, OPEN which was first published to drive conversations around what makes great Outdoor, from both an aesthetic and advertising perspective.

“As we have seen in recent years, Outdoor is no longer just about billboards and posters, the integration of technology and use of mobile has evolved OOH into a medium that is becoming ever more flexible and innovative. The next edition of OPEN will really be a benchmark for our industry and the campaigns from Q1 2015 are an example of that.”

Congratulations to the following Q1 winners:

Best creative execution winner:

Campaign: ‘Stan’

Advertiser: Streamco Media

Creative agency: AJF Partnership

Media agency: Streamco Media

stan oma

Best traditional use of the OOH medium winner:

Campaign: ‘Welcome home’

Advertiser: Qantas

Creative agency: Lawrence Creative Strategy

Media agency: OMD

qantas oma

Best traditional use of the OOH medium honourable mention:

Campaign: ‘Big sign’

Advertiser: Ashley & Martin

Creative agency: BBAM

Media agency: Carat

ashley martin oma

Best use of a special build winner:

Campaign: ‘Give Me Brisbane Any Day’

Advertiser: Greater Brisbane

Creative agency: In-house

Media agency: In-house

greater brisbane oma

Best use of a special build honourable mention:

Campaign: ‘SpongeBob: The Movie’

Advertiser: Paramount Pictures

Creative agency: Paramount In-house

Media agency: MEC

spongebob oma

Best use of technology/innovation winner:

Campaign: ‘This is the new Lexus’

Advertiser: Lexus

Creative agency: M&C Saatchi

Media agency: The Media Store

lexus oma

Best use of technology/innovation honourable mention:

Campaign: ‘Sydney goes POP’

Advertiser: The Art Gallery of NSW

Creative agency: JCDecaux Creative Solutions

Media agency: UM

art gallery nsw oma

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]