Will.I.Am Stars In Trippy Music Video For Lexus

Will.I.Am Stars In Trippy Music Video For Lexus

This story was originally published by

Native advertising reaches a new level in this will.i.am music video which has the musician performing his ‘Dreamin’ About the Future’ song next to a Lexus NX. The trippy video is part of a larger campaign for Lexus called Striking Angles with the American Rapper to set to release a special limited edition of the vehicle.

SHARE
THIS



will.i.am has debuted a new music video as part of an advertising campaign for Lexus.

‘Dreamin’ About the Future’ features the rapper and producer performing alongside the Lexus NX.

Toyota’s luxury brand will fully unveil will.i.am’s special edition version of the NX at the end of the year.

“Whatever I do, I want it to be striking,” he said. “I want to innovate and revolutionise, and my partnership with Lexus on the Striking Angles campaign is no different.

“Inspired by our shared philosophy in design, we’ve been able to work together on a multi-faceted campaign that will challenge design conventions and fuel people’s imaginations.”

The song was previously debuted as part of his Pyramidi installation at the Barbican’s Digital Revolution exhibition in London.

 

For more see the original article by Tom Eames on Digital Spy here.

 

 

 

 

 

 

Latest News

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]