Wild Turkey Launch New TVC From AJF Partnership

Wild Turkey Launch New TVC From AJF Partnership

Complementing a national outdoor campaign and the NRL Super Saturday sponsorship, Wild Turkey Bourbon has launched a TVC designed to prompt fans to appraise both their choice of bourbon and their life experiences.

B&T Magazine
Posted by B&T Magazine

The new TVC features a mysterious, well-storied man who is just as interested as he is interesting. After portraying a brief snapshot of his life, he poses a question to viewers, “What are You Bringing to the Table?”

“Wild Turkey fans love the idea of a challenge that tests their substance in a way that’s real and earnest. This campaign and latest TVC aims to cut through the clutter of well-trodden narratives and entertain the viewer while provoking subtle reflection,” Campari Australia’s marketing director, Nicole Stanners said.

“Aged longer for more character, Wild Turkey is the bourbon to bring to the table,” AJF Partnership’s associate creative director, Simon Edwards said. “Although featuring just one guy, this inherently social campaign gets us thinking about the choices that define us in life.”

The TVC launched on Sunday 14 March and will be aired on free to air, pay TV, digital and social media channels for the next nine months.

Client: Campari Australia Pty Ltd

Brand: Wild Turkey Bourbon

Clients: Nicole Stanners, Mike Sergeant, Katy Hill, Thomas Simart

Agency: AJF Partnership Sydney

Executive Creative Director: Adam Rose

Managing Director: Digby Richards

Associate Creative Director: Simon Edwards

Strategy: Jody Elston, Jamie Parfitt

Account Management: Kate Heatley

Agency Producer: Nik Round

Production House: Robbers Dog

Director: Daniel Borgman

DOP: Shelley Farthing Dawe

Producers: Mark Foster/ Loren Bradley

Post Production: Method Studios

Editor: Mark Bennett

Sound: Nylon Studios

Composer: Guy Brown