Campaign: DDB Melbourne makes Westpac unstoppable

Campaign: DDB Melbourne makes Westpac unstoppable

The DDB Melbourne-created ‘Unstoppable You’ campaign follows the journey of a travelling couple, who enjoy relatively un-interrupted travels because of the plenitude of Westpac ATM’s.

The ads focus on key points that set them apart from other Australian banks, including free withdrawals at overseas ATM’s.

http://www.youtube.com/watch?v=zcpsWLxY2EE

“It’s a great point of difference,” said Andrew Little, DDB Australia managing director. “Who wouldn’t like a little bit of extra money in their pocket to enjoy travelling the world? We wanted to capture the joy of just flowing from one awesome experience to the next – showing that banking with Westpac helps fuel the journey…”

The campaign will assert Westpac’s position as Australia’s leading everyday banking specialists.

The campaign launches with a TVC entitled ‘Flow’, directed by Glue Society’s Gary Freedman. Out of home, digital and print executions support the launch TVC.




Please login with linkedin to comment

Latest News

News Corp & NRMA Unite For Urgent Action To Fix Notoriously Dangerous Bruce Hwy
  • Campaigns

News Corp & NRMA Unite For Urgent Action To Fix Notoriously Dangerous Bruce Hwy

News Corp Australia and NRMA Insurance have launched a major advocacy campaign, Help Our Highway, calling for urgent action to fix one of the country’s most important and notoriously dangerous roads. Lead image: Michelle Klein CCMO NRMA Queensland’s Bruce Highway stretches more than 1,670kms from Brisbane to Cairns and is a critical transportation corridor for […]

Tara Ford To Serve On Titanium Jury At Cannes Lions
  • Advertising

Tara Ford To Serve On Titanium Jury At Cannes Lions

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]