Weet-Bix Hits It Out Of The Park In Search For King Of Sixes Campaign

Weet-Bix Hits It Out Of The Park In Search For King Of Sixes Campaign

Weet-Bix is back to remind Aussies why it’s such a darn popular breakfast cereal with a new campaign from Gemba.

The social-led campaign, ‘King of the Six’, asks cricket fans to guess who will hit the most sixes during the KFC Big Bash League, which kicks off this evening, for their chance to win all the good stuff.

The centrepiece of the campaign is a giant ‘Willow Throne’ constructed out of bats, stumps and balls.

Online video content features BBL stars Steve Smith, Aaron Finch, George Bailey and Glenn Maxwell all laying claim to their rightful place on the throne as the Weet-Bix ‘King of the Six’.

Gemba was appointed as Sanitarium’s sponsorship strategy and activation agency in July 2015, with this foray its first campaign for the flagship Weet-Bix brand.

’King of the Six’ is the perfect way to leverage our support of the KFC Big Bash League. As the name suggests, the BBL is all about big hitting and this campaign highlights that in a way that engages fans on a number of levels,” Sanitarium brand manager Weet-Bix Alex Garas said.

“Gemba really has hit this one out of the park.”

Gemba executive creative director Boyd Hicklin added, “In 2015-16 we had the opportunity to build on the success of the Weet-Six campaign that Sanitarium ran last season, and make their communication bigger and better.”

More than three million packets of Weet-Bix recently hit the shelves across the nation promoting the competition which runs until 4 January 2016, with the winners announced during the Big Bash Grand Final on 24 January.

The campaign will run across social media, on-pack, in-broadcast and in stadium.




Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]