Walking Wounded Leverage oOh!Media’s Digital Ad Screens For Public Appeal

Walking Wounded Leverage oOh!Media’s Digital Ad Screens For Public Appeal
SHARE
THIS



A public appeal to help eradicate the high incidences of suicide of returning service men and women who suffer from Post-Traumatic Stress Disorder (PTSD), was launched today by veteran support group Walking Wounded.

The fundraising appeal – supported by technology that enables outdoor advertising screens to collect donations – will support teams to help returned veterans overcome trauma suffered from their service and re-integrate with society.

At the launch, CEO and founder of Walking Wounded Brian Freeman said the level of suicide, incarceration, family break-ups and homelessness among soldiers as a result of what they witnessed while at war was tragic and needed to be addressed.

“It is terribly sad to think that while 46 good men have died fighting for Australia in active service since 1999, more than 239 have taken their own life since returning home,” Freeman said.

“This should not happen at all, but unfortunately these men and women generally do not seek help – it’s not in their nature.

“The only way we can address this serious problem and cut the significant rate of suicide, is for us to be out in the community, engaging with these wonderful people and getting them the help they need.

“But this does need funds and resources and that is why Walking Wounded is appealing to the Australian community to donate via this national campaign.”

In support of the fundraising appeal out of home media company, oOh!media, has activated its national network of interactive retail screens with Tap Payment technology to accept donations for Walking Wounded.

The technology, in oOh!’s EXCITE screens located in major shopping centres throughout Australia, will allow Australians to make a $1.99 donation to the charity with a tap of their card .

oOh! chief executive, Brendon Cook, said the addition of Tap Payment was an exciting evolution that will raise much need funds for Walking Wounded.

“This is the first time that out of home has facilitated a national campaign of financial transactions via Tap Payment technology built into an advertising panel.  This technology has opened up a whole new range of possibilities for out of home advertising,” Cook said.

The Walking Wounded fundraising campaign follows on from creative agency BCM Partnership’s awareness campaign that has been running  across oOh!’s road, retail, airport, café, venue, sport and online assets and featuring stories of Australian soldiers who took their own lives.

Freeman said the initial awareness campaign for Walking Wounded had resulted in 11 returned veterans and 50 families reaching out for help and offers of support pouring in from thousands of Australians.

“We hope the level of engagement we have seen since starting our awareness campaign will translate into raising enough money to fund mobile support teams, consisting of older and experienced veterans in every state and territory, who will provide help for contemporary veterans returning from war,” Freeman said.

“Last year, Walking Wounded travelled from the tip of the Cape York Peninsula to Tasmania, holding 100 briefings in 89 towns and cities informing service men and women on the intervention support and mental health services we can provide.

“We want to give these men and women a lifeline of help and stop further suicides of these valuable Australians.”

The Tap Payment EXCITE retail panels are located in major shopping centres across Australia including Chatswood Chase (NSW), Indooroopilly (QLD), Chadstone (VIC), Myer Centre (SA) and Garden City Booragoon.

Latest News

THIS
  • Advertising
  • Marketing
  • Media

Meet Your Judges For The 2018 B&T Awards!

B&T is calling this year's awards judges probably the finest ever assembled. As a chamber choir, arguably less so.

by B&T Magazine

B&T Magazine
CBS Snares Format Rights For Quiz Show ‘Have You Been Paying Attention?’
  • Media

CBS Snares Format Rights For Quiz Show ‘Have You Been Paying Attention?’

CBS Studios International has announced an agreement with Working Dog Productions for the exclusive, worldwide format rights to comedy quiz show Have You Been Paying Attention? Now in its sixth season, HYBPA? is broadcast on the CBS-owned Network Ten in Australia, and is the number one quiz show and the third-highest-rated overall show on the […]

Delacon Appoints Kenshoo Sales Chief As Director Of Operations
  • Marketing
  • Technology

Delacon Appoints Kenshoo Sales Chief As Director Of Operations

Call analytics provider Delacon has appointed Ezri Lerba to the newly created position of director of operations to manage partnerships and business development. Lerba joins Delacon after more than eight years with marketing technology company Kenshoo where he most recently held the role of director of sales across Australia and New Zealand. As first boots […]

Abstract spherical technology network background.
  • Advertising
  • Marketing
  • Media
  • Opinion
  • Technology

Why Tech Is The Best Thing That Happened To Agencies

In this opinion piece, Schedugram CEO Hugh Stephens (pictured) tackles the complexity of agency business models. Agency models are high touch, human resource heavy and require the constant balancing and correcting of clients to account managers. With too many clients, staff will struggle under the workload (a big part of high agency attrition rates) or […]

Opinion

by B&T Magazine

B&T Magazine
Weet-Bix Celebrates 90 Years Of Aussie Kids Being Weet-Bix Kids
  • Advertising
  • Campaigns
  • Media

Weet-Bix Celebrates 90 Years Of Aussie Kids Being Weet-Bix Kids

This year Sanitarium Weet-Bix via The Mix Agency, Shopitize and The Kanga Group, is celebrating 90 years of Australian breakfasts. Sanitarium is celebrating by inviting Aussie kids (young and young-at-heart) to help them celebrate with the release of limited edition birthday packs and personalised Weet-Bix bowls. From Kalgoorlie to Kiama, Bowen to Broome and Darwin […]

Admation Agency Management Software Integrates With Mediaocean Finance Software
  • Media
  • Technology

Admation Agency Management Software Integrates With Mediaocean Finance Software

Automaton integrates finance software with admation – its agency management and workflow solution to enhance productivity for ad agencies. Automaton is always evolving admation, its agency project management and approval workflow software, to enable ad agencies to better manage their creative projects and resources. The business recently completed phase one of its integration with Mediaocean’s […]

Indie Agency KWP! Snares Tourism NT’s Creative Account
  • Advertising

Indie Agency KWP! Snares Tourism NT’s Creative Account

Tourism NT has appointed KWP! as its lead strategic and creative agency. The independent agency, with offices in Darwin and Adelaide, has won the two-year contract following a competitive pitch in September this year. As the lead agency, KWP! is required to formulate sound strategic insights based on ongoing analysis of market research, consumer insights and […]

by B&T Magazine

B&T Magazine
McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game
  • Campaigns

McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game

Most army recruitment ads tend to steer clear of the blindingly obvious of military life – you get a gun to shoot the enemy or you get shot yourself. More so, agencies aren’t overly keen on promoting recruitment ads that are heavy on the guns or violence, preferring lifestyle or technical aspects of military life. Not so McCann’s new action-packed spot for the US […]

by B&T Magazine

B&T Magazine
Are You Dragging The Wrong People Into Pointless Meetings?
  • Opinion

Are You Dragging The Wrong People Into Pointless Meetings?

Donna McGeorge (pictured below) is a speaker and  mentor who helps people make their work work. McGeorge is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In her latest guest post for B&T, McGeorge offers her tips on avoiding every workers’ hell- the pointless meeting… We all complain about having to attend too […]

Opinion

by B&T Magazine

B&T Magazine
Francis Leach Joins The New Daily As Sports Editor
  • Media

Francis Leach Joins The New Daily As Sports Editor

Famed sports reporter Francis Leach has joined online publisher The New Daily as sports editor. A prolific broadcaster, journalist and program host, Leach brings his encyclopedic knowledge of sport and no-holds-barred critical analysis to the role. “Let’s face it, sport these days is big business. I’m interested in connecting and contextualising sport with the big […]

AIME Appoints Eleven To Champion 2019 Vision
  • Advertising
  • Media

AIME Appoints Eleven To Champion 2019 Vision

Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry. Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East […]