Volkswagen UK Releases Cool Cinema Villains ‘The Button’ Campaign

Volkswagen UK Releases Cool Cinema Villains ‘The Button’ Campaign
SHARE
THIS



Volkswagen’s creative agency in the UK Adam&eveDDB has unveiled a new campaign for its petrol-electric Golf GTE model that plays on some of the best and most evil button-pushing moments from cinema.

From references to Star Wars’ The Death Star, James Bond and Indiana Jones films the clever spot shows the damage that can be done with a simple push of a button.

Check out the big-budget TVC below.

The premise of the ad is although cinema villains have done great damage by pressing their famed buttons, a Golf driver can do good by converting from the vehicle from petrol to electricity with a simple press of theirs.

Adam&eveDDB’s latest work for the German marque continues the agency’s other film themes, having spoofed both mafia and alien films in previous campaigns. Check them both out below:

Latest News

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Shining The Light On Classic Out Of Home For Impact And Engagement
  • Advertising
  • Media

Shining The Light On Classic Out Of Home For Impact And Engagement

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]

Media i Awards 2018 Winners Announced
  • Media

Media i Awards 2018 Winners Announced

The Media i Awards, recognising media sales excellence, were announced last night at a sold-out awards ceremony in Sydney. Voted by peers, the Media i Awards acknowledge the important role media sales representatives play in the continual pursuit of media advertising excellence. Introduced in 2011, the Media i Awards are the only awards dedicated to […]