Volkswagen & DDB Sydney Introduce Latest Tiguan

Volkswagen has this week built upon its proud history of insightful and amusing advertising to announce its new Tiguan SUV, via an integrated campaign. The campaign will run in Australia and South Africa, with both executions developed by DDB Sydney.

The campaign challenges one of the most common stereotypes associated with SUVs, highlighting that the Tiguan’s stylish design, spacious interior and class leading technology make it easy to forget you’re behind the wheel of a “family car”.

Ben Welsh, chief creative officer, DDB Group Sydney said, “We’ve all been there. So caught in a moment that you forget everything else around you. That’s the insight that’s at the heart of this campaign. A couple enjoying all the best that the new Tiguan has to offer that they let their guard down reverting to life without responsibilities, even if just for a fleeting moment.”

Ben Wilks, general manager marketing, Volkswagen Group Australia commented, “The Tiguan is a brilliant and practical family car, and with premium design characteristics, it also has a wide ranging appeal. We really wanted to highlight that and we are thrilled with the fully integrated campaign we’ve developed.

“We are glad to be working with partners in DDB that have a great understanding of our brand and our desire to bring fun into life – whether through our products or our communications,” concluded Wilks.

The campaign runs nationally and includes TV, cinema, digital, print, OOH and social.

CREDITS

Volkswagen Group Australia

Ben Wilks, General Manager, Marketing

Rowena Kanna, Marketing Communications Manager

Julia Reimnitz, Brand Communications Manager

DDB Sydney:

Ben Welsh, Chief Creative Officer

Jade Manning, Creative Lead

Vince Osmond, Creative Lead

Craig Bailey, Creative Partner

Chris Ott, Copywriter

Mandy Whatson, Managing Partner

Carla Hizon, Business Director

Lindsay Wight, Senior Business Manager

Catherine Cumming, Business Executive

Graham Sweet, Planning Director Sam Payne, Planning Director

Sevda Cemo, Head of Integrated Content

Martin Aspinall, Senior Producer

John Wood, Production Manager

The Sweet Shop, Production House

Noah Marshall, Director
Tony Whyman, Producer

Edward Pontifex, Executive Producer

Wilf Sweetland, Managing Partner

Jules Batstone, Senior Producer

Dan Mulligan, Senior Producer

Will Kerr, Producer

Ivan Yip, Senior Digital Designer

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