VMO On-The-Go Expansion And Upgrade Programme In Full Swing

VMO On-The-Go Expansion And Upgrade Programme In Full Swing

VMO continues to expand its on-the-go footprint with new sites and upgrades to existing locations. The VMO On-the-go network consists of On-the-go TV and On-the-go Extra, which are both found in petro environments.

B&T Magazine
Posted by B&T Magazine

This network is designed to engage audiences while they are on the go. As part of the recent VMO rebrand, managing director Anthony Deeble announced the expansion of the petro network; VMO On-the-go.

He said, “By the end of 2016 we plan to have 3,000 digital screens in 500 On-the-go locations and we are proud to say we are on target to deliver this. We are also committed to the ongoing upgrade of our existing network, we just commenced rolling out the brand new 22” On-the-go TV product.”

VMO have installed 22” digital screens in at least one hero location in each state and plan to continue the upgrade programme alongside aggressive rollout plans. The 22” digital screens offers market leading outdoor technology for better engagement and entertainment while consumers are pumping fuel.

DART, VMO’s exclusive audience measurement system has proven that On-the-go TV delivers an average viewer engagement level of 89 per cent*. At the time of release, the VMO On-the-go network reaches a cumulative audience of 8.9 million consumers monthly across over 2,100 digital screens in 353 locations.

*Based on DART metrics over a 12 month period

22” Hero Screens Locations:

  • VIC – United Kingsway
  • NSW – BP Surry Hills
  • NSW – Woolworths Chatsworth East
  • ACT – United Fyshwick
  • QLD – Woolworths Bowen Hills
  • SA – Woolworths Hackney
  • WA – Woolworths Canning Vale