VMO Expands Into Fitness First ‘Connected Gyms’

VMO Expands Into Fitness First ‘Connected Gyms’
SHARE
THIS



VMO has launched a suite of new screens in Australia’s first ‘health club of the future’, as the Fitness First health club chain open’s Australia’s first high-tech “connected gym”.

VMO have marked the occasion by installing top notch screen technology and audience engagement software, with 17 screens at Fitness First’s latest health club in Sydney’s new Barangaroo district taking the VMO Active network to 140+ locations with a plan to grow the network by 50 per cent in 2017.

VMO’s managing director Anthony Deeble said, “I’m delighted to add Barangaroo to the growing VMO network. The audience engagement technology is market-leading. Our new screens are also state-of-art in line with the high-value audiences attracted to the health and wellbeing category.”

This is the first major project by VMO since the acquisition of Active Media Group (AMG) in July this year. The expansion brings the total number of screens of VMO’s trans-Tasman network to over 8,500; a figure set to rise in 2017 as VMO continues to deliver a broader digital network at scale.

The “connected gym” boasts intelligent exercise machines that connect to members for a personalised training experience. Members are detected via their mobile phones as soon as they walk into the club, and log in to individual exercise machines which record their workout data.

Deeble added, “This is the first of many VMO Active health clubs that will receive DART. World leading technology that through an Audience Measurement Device anonymously detect viewer’s facial features to assess age, gender and engagement – with precision. In fact this is a world first for the health club industry.”

It’s through DART (Digital outdoor Audience in Real Time) – VMO’s exclusive real time audience measurement system – that VMO has been able to offer advertisers a level of campaign accountability by providing deeper insights and detailed audience data.

“Digital screen technology and insights from audience engagement is what is truly driving growth in our category. VMO is proud to be at the lead when it comes to innovation in both these areas” said Deeble.

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]