Virgin Australia has announced it has chosen DDB Sydney as its new creative agency, following a competitive pitch.
Clemenger Sydney was the last agency to handle Virgin’s creative duties.
Inese Kingsmill, chief marketing officer at Virgin Australia, said DDB was selected on the strength of a standout response to the brief, “including its ability to capture the essence of the Virgin Australia brand and demonstrating they will be a strong partner ready to hit the ground running”.
“The overall calibre of ideas and thinking presented during the process was world-class, and we’d like to thank the other agencies involved for their time and creativity,” she said.
DDB Sydney managing director Nicole Taylor said in a statement that the agency is looking forward to an “enduring and successful relationship” with Virgin and Kingsmill, who previously worked with DDB while she was at Telstra.
“We had a very inspiring brief from Virgin Australia and are excited to have created a famous idea that is emotionally charged and capable of impacting the full Virgin Australia experience, not just the advertising,” Taylor said.
“It’s the right idea for the right time for Virgin Australia.”