Vinomofo has this month launched its first global brand campaign in collaboration with Saatchi & Saatchi Melbourne, Robber’s Dog and Match Media.
Mark Cochrane, Saatchi & Saatchi Melbourne MD, said, “As Australia’s most progressive wine curation company, everything comes back to Vinomofo’s taste and the insight that ‘it’s our decisions in life that define us’.
“The idea titled ‘Decide’ gives Vinomofo a platform to further disrupt the category and connect with new markets. It’s an exciting time for the brand. We’re humbled to be part of the journey and look forward to further activating the ‘Decide’ idea now it has launched”.
Founders and joint CEO’s Andre Eikmeier and Justin Dry added, “The campaign was never designed just to sell more wine. More so, to help people meet the brand and join a global tribe of like-minded individuals with a shared way of living life; being a bit adventurous, not afraid to step up, care more and do some good.
“We think the result is epic and are already super pleased with the feedback from the 6.5M+ online views”.
The brand idea launched in Australia through a robust screen led strategy including TV, cinema, performance social, programmatic content, (supported by national outdoor) and is now being used to spearhead the brand’s launch into new markets including New Zealand, Singapore, the US and the UK.
Here’s the extended online version:
And here’s the 15 second TV spot: