Hive Creative has unveiled a new campaign for Village Cinemas that showcases the entertainment company’s new brand direction and stars real customers.
The campaign, which includes a 30-second spot with the tagline ‘Where movies mean more’ reminds us of the special moments that are made possible by cinema, like a child’s first movie, a tentative first date, and a girls’ night out.
Wayne Murphy, founder of Hive Creative, said the new brand is more than a tagline.
“It’s putting a voice to the philosophy that has driven Village Cinemas’ innovation for decades,” he said.
David Buttigieg, creative director at Hive Creative, said: “Everyone remembers the first movie they saw at the cinema, or the excitement of that first date. The creative is about celebrating the little moments that make for great memories.”
Village Cinemas Australia’s general manager of sales and marketing, Mohit Bhargava, said: “The cinema landscape has evolved tremendously in Australia over the last few years.
“While the category continues to be Australia’s most popular form of ticketed entertainment, Village remains focused to disrupt, learn and continue to create new ways to make the cinema and entertainment experience more meaningful, and for more people.”