Village Cinemas Launches New Brand Campaign Via Hive Creative

Village Cinemas Launches New Brand Campaign Via Hive Creative
SHARE
THIS



Hive Creative has unveiled a new campaign for Village Cinemas that showcases the entertainment company’s new brand direction and stars real customers.

The campaign, which includes a 30-second spot with the tagline ‘Where movies mean more’ reminds us of the special moments that are made possible by cinema, like a child’s first movie, a tentative first date, and a girls’ night out.

Wayne Murphy, founder of Hive Creative, said the new brand is more than a tagline.

“It’s putting a voice to the philosophy that has driven Village Cinemas’ innovation for decades,” he said.

David Buttigieg, creative director at Hive Creative, said: “Everyone remembers the first movie they saw at the cinema, or the excitement of that first date. The creative is about celebrating the little moments that make for great memories.”

Village Cinemas Australia’s general manager of sales and marketing, Mohit Bhargava, said: “The cinema landscape has evolved tremendously in Australia over the last few years.

“While the category continues to be Australia’s most popular form of ticketed entertainment, Village remains focused to disrupt, learn and continue to create new ways to make the cinema and entertainment experience more meaningful, and for more people.”

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]