Veolia Allows People To Step Inside Their Kitchen Bin Via Republic of Everyone

Veolia Allows People To Step Inside Their Kitchen Bin Via Republic of Everyone
SHARE
THIS



Waste happens, but what happens to your waste? For the first time, you can spend a day in the life of a discarded tomato and see waste from a whole new point of view – literally.

A 360-degree VR video invites you to immerse yourself in the kitchen bin, travel through waste processing machines and see what it’s like to be turned into lovely, rich compost.

The video is part of Veolia’s latest campaign called ‘Rethinking Sustainability’, which uses a new visual identity to bring the waste journey to life.

The campaign demonstrates how Veolia Australia and New Zealand is making a difference to millions of people every day simply by creating what is called a ‘circular economy’.

Its aim is to get people rethinking about their everyday consumption by showing them how their waste can be transformed into something new.

Antony Schillaci, national sales, marketing and communications manager at Veolia ANZ, said: “The video gives the viewer the opportunity to understand the connection between their everyday habits, such as throwing food waste in a bin, and what Veolia is delivering behind the scenes to help process this waste.

“We wanted to bring it life, humanise it almost, and let the audience explore and understand the positive benefits brought about by looking at new ways of doing things.

“The message behind it is really about rethinking our resources and encouraging people to rethink their water, waste and energy habits.”

Veolia ANZ shifted its communication priorities in 2017, evolving its corporate message to tell the story of its dedication to sustainability, social responsibility and resourcing the world.

The ‘Rethinking Sustainability’ campaign by Veolia and brand and sustainability agency Republic of Everyone is a direct result of this shift, targeting a broader audience in order to challenge perceptions of resource management and sustainability.

The campaign aims to inform Australians and New Zealanders how Veolia positively impacts their everyday lives through extraordinary innovation and sustainability practices.

Republic of Everyone created the campaign concept and video, with sister PR agency The Bravery driving further awareness to the campaign through a school sustainability challenge in collaboration with football legends, the Newcastle Jets.

The campaign is also supported by a media partnership with the Newcastle Herald and a targeted social media campaign.

CREDITS

Client: Veolia Australia and New Zealand

Creative agency: Republic of Everyone

Creative director: Max Guena

Head of design: Claire Sutton

Designer: Eva Kiss

CEO and founder: Ben Peacock

Senior account manager: Josephine North

PR agency: The Bravery

Founder and director: Claire Maloney

Senior account manager: Alexandra Loftus

Production company: Paper Dragon

Executive producer: Nicola Woolfrey

Director: Sam Couzens

VR supervisor: Edward Bellamy, Staples VR

Art director: Laura Murray

VFX comping: Fede Mohr

 

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.