VCCP Sydney Shakes Up Leadership, Adds M&C Saatchi’s Gary Dawson To Payroll

VCCP Sydney Shakes Up Leadership, Adds M&C Saatchi’s Gary Dawson To Payroll
SHARE
THIS



Building on the success of ING Direct, Compare the Market and Fitness First, VCCP Sydney continues its growth with the launch of a new leadership team.

Gary Dawson, M&C Saatchi’s highly respected creative director, joins VCCP as executive creative director and creative partner. Dawson will join managing partner David Kennedy-Cosgrove, whilst Peter Grenfell returns to London to take on a global role at VCCP.

“We’re a challenger agency for challenger clients. Gary joining the agency is a sign of our ambition and commitment to offer clients more than just advertising,” Kennedy-Cosgrove said.

“He shares our passion for work and thinking that helps clients make their mark, both commercially and culturally. Gary will be joining a talented team and ambitious clients ready to take VCCP to the next level.”

Dawson, who can count awards from D&AD, AWARD, Cannes, New York Festivals and Clio, amongst others, brings with him a wealth of experience across a diverse portfolio of local and international brands, including CommBank, Subaru, 118 118, wotif.com, Pepsi, Diageo and McDonalds. Most recently he helped launch NRMADE BETTER, a new brand platform for NRMA Insurance.

Prior to his time at M&C Saatchi, Dawson held senior creative posts at WCRS London and Clemenger BBDO before becoming deputy creative director at Leo Burnett Sydney.

Charles Vallance, founder and chairman of VCCP, said, “I’ve worked with Gary before so know first hand that he’s one of the best in the business. VCCP Sydney have a great ECD at the helm who will steer us on to even greater things.”

Dawson added, “I’ve enjoyed four very successful and unforgettable years at M&C Saatchi and have forged some great relationships working with a bunch of very talented people.

“But I’ve always been a big fan of VCCP and have followed the meteoric rise of their network from afar. ‘Compare the Market’ and ‘Be More Dog’ for UK Telco O2 rank among my “wish I’d done that” moments. I’m a great believer in infectious and memorable work that oozes personality and entertains.

“So when the opportunity arose to take the creative reins at VCCP Sydney, I didn’t hesitate. The agency has had a fantastic start to life in Australia and these are exciting times for clients. I look forward to working with the team and building on their success.”

 

Please login with linkedin to comment

Latest News

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine