Universal Sony Home Entertainment Becomes The Christmas Gift Hero For Shoppers And Retailers

Universal Sony Home Entertainment Becomes The Christmas Gift Hero For Shoppers And Retailers
SHARE
THIS



Universal Sony Pictures Home Entertainment Australia is making it easy for shoppers this Christmas to select and buy the best DVD presents with its new ‘DVD Gift Selector’ digital campaign on oOh!media’s national EXCITE screen network in shopping centres.

Shoppers are encouraged to be a ‘gifting hero’ by interacting with the ‘DVD Gift selector’ to obtain an on screen recommendation of the most suitable Universal Sony DVDs to buy.

The shopper simply selects on oOh!’s EXCITE screens who they are buying for and what their favourite movie genre is such as comedy, drama, action and adventure, thrills, romance and documentaries.

The shopper is then presented with a shortlist of six suitable DVDs, from a collection of almost 90 movie and TV titles, about which they can either watch a trailer on-screen complete with audio or read the synopsis.

The shortlist of the most suitable DVDs and where to buy them at nearby stores such as JB Hi-Fi, Sanity, Big W, Kmart, Target, Woolworths and Coles is sent to the shopper via text or email.

Universal Sony’s director of marketing & corporate strategy, Cindy McCulloch, said, “We passionately believe movies and TV series make excellent gifts for Christmas as they allow us to escape into wonderful worlds and new adventures.

“We worked with our Agency, Slingshot, and oOh! to create a category first execution to remind audiences of our profound love for truly great stories, and to make gifting easy.”

Commercial director of oOh! Retail Blair Hamilford said Universal Sony has created a clever interactive campaign that solves the dilemma for shoppers on what gifts to buy and where to buy them.

“The DVD Gift selector campaign is a smart way for Universal Sony to increase exposure of its DVD range and drive demand in-store.

“The campaign encourages greater engagement between consumers and brands by solving shoppers’ problems, driving them in-store and to the Universal Sony website.”

Universal Sony’s Christmas gift selector campaign is running in some of Australia’s busiest retail centres on oOh!s EXCITE screen and Shopalive network and is part of the entertainment company’s wider ‘Escape’ advertising campaign.

Please login with linkedin to comment

Latest News

How To Optimise Branded Keywords
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]