Universal Music, One Green Bean And HOST Launch Fresh Creative Agency

Universal Music, One Green Bean And HOST Launch Fresh Creative Agency
SHARE
THIS



Universal Music Australia (UMA), One Green Bean (OGB) and HOST have joined forces to create BRING, a new creative agency that delivers insight and entertainment-led marketing, partnerships and talent solutions across music, arts, film and sport.

BRING’s unparalleled collective of creative resources will benefit brands by offering unrivalled access to a vast range of local and globally-recognised entertainment and sports talent, creators and pop culture pedigrees, plus proprietary insight tools, to deliver culture-creating brand solutions to a guaranteed audience

The eight-person Sydney-based team will be led by managing director Roddy Campbell, executive creative director Cameron Farrelly, and OGB & HOST global CEO/founder Anthony Freedman.

Beyond access to Universal Music, BRING will draw upon connections to an array of live event promoters, film and entertainment companies such as Universal Pictures, globally renowned athletes through U-Sports and social influencer relationships held by OGB/HOST.

BRING will also boast rounded and authentic content, partnerships and activations agency, and ideas that permeate popular culture and deliver emotional and commercial impact.

“We’re really excited about helping brands create culture rather than badging it, borrowing it, or bankrolling it behind the scenes,” Freedman said.

Campbell added, “With BRING, we think we can deliver the best marketing solutions directly from common sources of consumer passion. BRING’s meeting of minds will allow us to create real-deal culture, valuable earned media and solutions that live in entertainment.”

Pink On Green 500x500px

To celebrate the agency’s launch, BRING is announcing the very first ‘Creative In Residence’ program (CIR), inviting high profile talent to collaborate with the BRING team to directly respond to a brand’s business challenges.

Upcoming co-creation opportunities include Lady Gaga, Ellie Goulding, boxing icon Mike Tyson, Instagramer @hellomissmay, actors Kevin Hart and Ice Cube around the release of Ride Along 2, and one of Australia’s most exciting musical exports, Troye Sivan.

On CIR, Troye Sivan said, “I’m excited to be working with BRING to create truly collaborative partnerships with brands in the entertainment space”.

Universal Music Group APAC president George Ash added, “We are privileged to work closely with the world’s greatest talent who truly define popular culture. They create the content people are choosing to engage with, and generate audiences bigger than any media platform on the planet.

“The demand for music and entertainment has never been higher which is why we’re so excited about the launch of BRING and what it will mean for the fusion of advertising and fan engagement. Working with the best partners, we believe BRING can help brands unlock the unrivalled passion to hit their own goals as well as providing expanded creative opportunities for our artists It’s going to be heaps of fun,” he said.

Campbell, Farrelly and Freedman have previously activated entertainment partnerships with brands including O2, ANZ, Coca-Cola, Nike, Virgin Mobile, and Air New Zealand.

Please login with linkedin to comment

Latest News

Why The “No” Campaign Is Just One Long Slippery Slope
  • Opinion

Why The “No” Campaign Is Just One Long Slippery Slope

Not exactly your typical marketing/media piece, but here playwright Ron Elisha (pictured below) explains the damage done by the “No” campaign and the now infamous skywriting on a recent blue-sky Sydney Sunday… My daughter is crying. It’s not that she’s fallen over and barked her knee. Nor is it the trauma of immunization, or the […]

Opinion

by B&T Magazine

B&T Magazine
QMS Goes West With ‘The Leeder’
  • Advertising
  • Media

QMS Goes West With ‘The Leeder’

QMS Media continues to expand its digital portfolio across Western Australia, switching on an iconic billboard in the heart of Perth. Following the launch of two new digital billboards in the major WA regional centres of Bunbury and Kalgoorlie in recent months, ‘The Leeder’ further delivers on QMS’ digital expansion strategy out west. Positioned at […]

PR Firm Text100 Wins NetApp Account For APAC
  • Marketing

PR Firm Text100 Wins NetApp Account For APAC

Global marketing communications agency Text100 has announced it been appointed by data management company NetApp to drive its brand transformation effort across the Asia-Pacific (APAC) region. Following local competitive pitches conducted across the region, Text100 has been appointed as the APAC lead agency out of Singapore, and as the local agency of record in Australia, […]

MFA Awards 2017 Winners Revealed!
  • Advertising
  • Marketing
  • Media

MFA Awards 2017 Winners Revealed!

B&T once again donned the tux, applied the Brut, and primed the liver for last night's MFA Awards in Sydney.

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant
  • Media
  • Technology

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant

Digital publisher Concrete Playground has unveiled a new app that helps Millennials plan their night out using voice control – the first of its kind to become available in Australia. Concrete Playground’s Guide to Tonight now works with Google Assistant, making it available on a range of Google devices and helping people to decide what […]

Digital Agency Inlight Secures Two Key Client Wins
  • Marketing
  • Technology

Digital Agency Inlight Secures Two Key Client Wins

Independent agency Inlight has announced it has won the digital account for Benetas, a not-for-profit aged care provider in Victoria. Following a competitive pitch process, Inlight was chosen to handle Benetas’ new website design, build and ongoing optimisation. Richard Barker, marketing manager at Benetas, said: “We wanted an agency that could be our true digital […]

AMI Awards 2017 Winners Revealed!
  • Marketing

AMI Awards 2017 Winners Revealed!

With almost 30 awards handed out, B&T predicts plenty of numb bottoms at last night's AMI Awards in Melbourne.

Clems Sydney CEO Andy Pontin Quits
  • Advertising

Clems Sydney CEO Andy Pontin Quits

Sure, B&T flashed the news of Andy Pontin quitting this morning. White lies aside, he's actually still got six months.

by B&T Magazine

B&T Magazine
Adobe MAXes Most Creatives In A Room Record
  • Advertising
  • Media

Adobe MAXes Most Creatives In A Room Record

B&T's journo is reporting live from the annual Adobe Summit in Vegas. Although, "reporting" is somewhat of a stretch.

Opinion

by David Hovenden

David Hovenden
Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses
  • Marketing

Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses

The Australian College of Marketing is collaborating with the Digital Women’s Network to bring new short courses aimed to provide the latest skills across all aspects of the Digital landscape, kicking off in Melbourne and Sydney in 2018. Course content will focus around various topics related to the digital marketing landscape. All courses will run […]

Man working at office desk, looking at computer and scratching head
  • Technology

Where Are Digital & Tech Skills & Salaries Headed?

The rapid pace of technological change in the digital sector is seeing demand for those with the right skill sets outstrip availability, both locally and globally. The individuals who have kept their skills up to date are being well-rewarded financially. Now, Digital + Technology Collective’s expanded annual Skills and Salary Survey will put some numbers and context […]

Disney & ESPN Unify Sales & Partnerships Teams
  • Advertising
  • Marketing
  • Media

Disney & ESPN Unify Sales & Partnerships Teams

Disney and ESPN have formed an even closer bond, announcing a new alignment of the two properties through their media sales and partnerships teams. Instead of entering through three doors, Disney ESPN Media Sales & Partnerships will give media buyers and marketers a refined, singular point of entry for Disney, ESPN Digital and Maker. Nik […]

by B&T Magazine

B&T Magazine
Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]