Unexpected Collaborations At The University of Sydney

Unexpected Collaborations At The University of Sydney
SHARE
THIS



The Monkeys is launching the University of Sydney’s first campaign to profile their new research and teaching facility – the Charles Perkins Centre – showing what farmers can learn from robotics experts, and why endocrinologists should be talking to gaming programmers.

The campaign was created by The Monkeys in collaboration with artists Mel Pragassen, Maricor/Maricar and animation studio In The Thicket.

Opened in June, the Charles Perkins Centre is dedicated to easing the burden of Australia’s most pressing health issues: obesity, diabetes, cardiovascular disease and related conditions.

The centre fosters collaborations across all areas of the University, bringing together experts from diverse fields such as biology, physics, engineering, economics, social policy, urban planning and the arts to discover real-world solutions through innovative research and teaching.

The campaign showcases three of these unexpected collaborations in a fresh but accessible way, with a series of films that use a blend of stop-motion animation, sculpture, and model-making.

The Monkeys were appointed by the University of Sydney in April and worked with In The Thicket to bring these films to life, along with accompanying print, outdoor and website executions.

Head of marketing, communications and engagement at the University of Sydney, Johanna Lowe, said: “The University of Sydney’s Charles Perkins Centre is challenging conventional approaches to major health problems. We believe this work with The Monkeys also challenges convention for higher education marketing and we look forward to more unique collaborations with the team to build the University’s brand.”

https://www.youtube.com/watch?v=_DXqfcbToqs&feature=youtu.be

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.