Uncensored Man Boobs Used To Teach Women To Spot Breast Cancer

Uncensored Man Boobs Used To Teach Women To Spot Breast Cancer
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MACMA (Movimiento Ayuda Cáncer de Mama) a Breast Cancer awareness company in Argentina has launched a social campaign which challenges female breast censorship as well as raising awareness of the estimated 18,000 women per year in Argentina who diagnosed with breast cancer. The ad performs a breast examination on a pair of man boobs.

The campaign was developed pro-bono by agency David Buenos Aires, the initiative #tetasxtetas (#ManBoobs4Boobs) points out how it’s okay to show a man’s boobs (thanks Henry) to talk about self-prevention, but that it’s not okay to show a woman’s nipple.

“It’s hard to get women over 25 to examine their breasts regularly to prevent breast cancer. But it isn’t hard to make them check their phones every five minutes. Therefore, we decided to get to them.” Joaquin Cubria and Ignacio Ferioli, DAVID’s GCD and VP, said.

“That is when we bumped into another problem: breasts are not very welcome; they are censored. Even when teaching how to perform a BSE for the early detection of breast cancer. That is where “manboobs4boobs” comes in. A health-related campaign that requires men to partake in order to succeed.”

The campaign also includes messages on Instagram, Facebook, and YouTube.

CREDITS

CREATIVE AGENCY

COPYWRITER: Juan Pena

ART DIRECTOR: Ricardo Casal

EXECUTIVE CREATIVE DIRECTOR: Joaquin Cubria / Ignacio Ferioli

ACCOUNT DIRECTOR: Emanuel Abeijon, Lucila Castellani

HEAD OF TV / PRODUCTION: Brenda Morrison Fell

PRODUCER: Felipe Calvino

CREATIVE AGENCY: DAVID

ACCOUNT EXECUTIVE: Brenda Ranieri

MUSIC AND SOUND

SOUND MIX: PORTA Estudio

MUSIC PRODUCTION: Cluster

OFFLINE

EDITOR: Ana Svarz

PRODUCTION COMPANY

EXECUTIVE PRODUCER: Adrian D’Amario

DOP: Nicolas Hardy

PRODUCTION COMPANY: LANDIA

PRODUCER: Thomas Amoedo

CATEGORY: CHARITY , CORPORATE AND SOCIAL

GENRE: COMEDY

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