The UK’s View On Advertising’s Challenges and Opportunities For 2015

The UK’s  View On Advertising’s Challenges and Opportunities For 2015

This story was originally published by

Since we're still a part of the British Empire, B&T likes to syphon off the resources of Dear Old Blighty every now and then to see what we can learn from our Colonial Masters. Here, Tim Lefroy, the UK's Advertising Association’s chief executive, explores the industry’s hottest topics to be explored at LEAD 2015.




Once a year the UK Advertising Association asks British advertising – its agencies, brand-owners and commercial media – to stop competing for just a single morning and work together to shape the role, rights and responsibilities of advertising.

From a standing start, LEAD has become a permanent fixture on the advertising calendar, bringing over 300 business leaders together to debate advertising’s challenges. In 2012, it was the launch pad for Deloitte’s ground-breaking Advertising Pays report, putting our collective impact on UK GDP at over £100 billion. And it has filled a clear gap in the market – plenty of events cater to those wanting to make better advertisements, only LEAD caters to those interested in making advertising better. Better understood, better valued, better recognised.

But with every industry gathering there’s a risk: that things get a bit too cosy; that we indulge in a little too much self-congratulation; that we skirt around the more difficult questions.

In 2015, we won’t allow that to happen. In fact, I believe the conversation will be the toughest yet. Here’s why.

Advertising has much to offer – those Deloitte figures are impressive and it helps make the stuff we buy better and very often cheaper. In the process, advertising funds the digital world, our creative industries, journalism and much more.

But we’re in the midst of a huge shift. Across technology, consumer expectations, economics, politics and business, the pace and scale of change is dramatic, and to secure those benefits and earn support, advertising – which has become so ubiquitous in our daily lives – must renegotiate its deal with the world out there.

Read the full story here.




Please login with linkedin to comment

Condom guy kawasaki peter wiltshire YouTube

Latest News

EMG/Gravity Media Names New Managing Director
  • Media

EMG/Gravity Media Names New Managing Director

The recently merged EMG and Gravity Media has appointed Scott Kinlyside as managing director of its Australian operations. Kinlyside will oversee strategic leadership, and operational and financial management in Australia and is the latest senior hire following CFO Warwick Lynch, chief transformation and M&A officer Stéphane Vermersch, chief commercial and strategy officer Sean Seamer and […]

Opinion: Shark Tank’s Sabri Suby Slams Politician’s Jumping On TikTok Ban Bandwagon
  • Opinion

Opinion: Shark Tank’s Sabri Suby Slams Politician’s Jumping On TikTok Ban Bandwagon

In this opinion piece Sabri Suby, founder and head of growth at King Kong, shares his opinion on speculation that the Australian government could ban TikTok. I’m not surprised some Australian politicians are jumping on the bandwagon as the US currently considers banning TikTok. Liberal senator James Paterson has said that the platform is unsafe […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

Legend John McEnroe Joins Pepperstone’s Team Of Global Tennis Ambassadors
  • Marketing

Legend John McEnroe Joins Pepperstone’s Team Of Global Tennis Ambassadors

Tennis legend, former World No. 1 and seven-time grand slam singles champion John McEnroe has joined forces with Forex (FX) and Contracts for Difference (CFD) broker Pepperstone. Lead image: Tamas Szabo, Pepperstone Group CEO and John McEnroe McEnroe joins Australian and current World No. 9 Alex de Minaur in Pepperstone’s stable of stars, with the […]

LinkedIn Launches New Thought Leader Ads For Companies To Promote Member Posts
  • Advertising

LinkedIn Launches New Thought Leader Ads For Companies To Promote Member Posts

LinkedIn has announced the expansion of its Thought Leader Ads’ capabilities so advertisers can sponsor content from any member – not just employees – to enable brands to amplify a diverse range of influential, trusted, and expert voices and member posts on the platform. 73 per cent of decision-makers say that an organisation’s thought leadership […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]