UK Retailer John Lewis Unveils Epic Ad Of School Kids Performing ‘Bohemian Rhapsody’

UK Retailer John Lewis Unveils Epic Ad Of School Kids Performing ‘Bohemian Rhapsody’
SHARE
THIS



Never one for its understated ads, UK retailer John Lewis is back with another beauty that turns the tedium of a kid’s school concert into a rollicking homage to Queen’s Bohemian Rhapsody.

At two-and-a-half minutes, it’s definitely lengthy but equally fantastic all the same.

In a not-so-clever twist, it’s not abundantly clear what the spot’s actually advertising, but is apparently part of a wider marketing campaign to promote the retailer’s JV with grocery chain Waitrose and its rebrand to John Lewis & Partners and Waitrose & Partners.

The ad’s the work of incumbent creative agency Adam & Eve/DDB (you can read B&T’s recent interview with the agency’s Les Binet here) and will run alongside the release of 20th Century Fox’s new Queen biopic Bohemian Rhapsody. Check out the rockin’ fun spot below:

 

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]