UK Fashion Brand Ads Banned For Sexually Suggestive Posters Of Young Model

UK Fashion Brand Ads Banned For Sexually Suggestive Posters Of Young Model
SHARE
THIS



The Advertising Standards Authority (ASA) in the United Kingdom has banned outdoor advertising of an ethical fashion brand Nobody’s Child for being “irresponsible and offensive”, as well as sexualising the young model who stars in the campaign.

The two billboards were displayed on bus shelters seen in November 2015 were described by the ASA ruling:

a. One ad featured a female model wearing a black jumpsuit and heeled shoes, sitting on the arm of a sofa with one leg bent in front of her resting on the sofa and her arms in a relaxed position. She was looking at the camera. Text stated “nobody’schild.com”.

image (1)

b. The other ad featured the same model wearing a tartan dress, sitting on a chair facing towards the camera. One leg was slightly raised. Text stated “nobody’schild.com”.

Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]