UK Fashion Brand Ads Banned For Sexually Suggestive Posters Of Young Model

UK Fashion Brand Ads Banned For Sexually Suggestive Posters Of Young Model

The Advertising Standards Authority (ASA) in the United Kingdom has banned outdoor advertising of an ethical fashion brand Nobody’s Child for being “irresponsible and offensive”, as well as sexualising the young model who stars in the campaign.

ERIN MARY Doyle
Posted by ERIN MARY Doyle

The two billboards were displayed on bus shelters seen in November 2015 were described by the ASA ruling:

a. One ad featured a female model wearing a black jumpsuit and heeled shoes, sitting on the arm of a sofa with one leg bent in front of her resting on the sofa and her arms in a relaxed position. She was looking at the camera. Text stated “nobody’schild.com”.

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b. The other ad featured the same model wearing a tartan dress, sitting on a chair facing towards the camera. One leg was slightly raised. Text stated “nobody’schild.com”.