A couple of creatives who are big basketball fans have unveiled a personal project of theirs which aims to get LeBron James to ditch the NBA for a stint in Australia.
Originally from Brazil, Ogilvy copywriter Raphael Valenti and art director Fred Corazza have been living in Australia for over a year now.
They both regard Australia is a beautiful country, but there’s one thing missing: LeBron James.
“King James” is arguably the best basketball player on the planet. Despite dominating in the recent NBA playoffs, his beloved Cleveland Cavaliers were swept by the Golden State Warriors in the championship series.
Now, James is looking to try his luck in the free agency to see if there’s a better opportunity at another team to claim his fourth NBA ring.
So, Valenti and Corazza have decided to pitch Australia to King James via a very clever video (see below) and website.