Twitter has introduced a new opportunity for publishers and creators to monetise their content, and for brands to advertise against it, with pre-roll ads on Periscope videos.
Pre-roll ads on Periscope videos enable brands to marry their message with specific broadcasts from creators and publishers.
The same control that brands have to design their campaigns through the Amplify program will be extended to the new opportunities created with these ads, according to a blog post by Twitter.
“The experience will mirror how ads currently appear on all Twitter video: when consumers scroll through their timelines or search for content from a specific publishers or creators, Periscope videos – live and replay – can start with a short ad,” the blog read.
“For creators and publishers that use Periscope to go live on Twitter every day, these pre-roll ads present a new way to monetise their video content. For marketers, they have a new source of brand-safe video advertising beyond what was previously available, including ads during live streaming programs from select premium publishers, Promoted Tweets with Periscope video and custom Amplify campaigns with premium content creators.”
Twitter said ads on Periscope videos are now available to select advertisers through custom Amplify packages, and will roll out more broadly in the coming months.