Software platform TubeMogul has further enhanced its capability for advertisers to deliver targeted video content through a new partnership with geo-data group Factual.
Under the new agreement Factual’s Geopulse Proximity and Geopulse Audience targeting capabilities is now available directly within the TubeMogul platform to all of its clients across the globe.
Through the integration, advertisers using TubeMogul can now apply Factual’s customisable, location-based audiences and geo-fencing capabilities to both boost scale across premium inventory providers, as well as amplify video and display ad formats served within mobile applications.
TubeMogul’s senior director of mobile, Antoine Barbier, said Factual has built a market-leading solution that gives marketers the power to enhance their cross-channel advertising campaigns with highly accurate mobile location data.
“We’re thrilled to work with Factual to provide marketers like DWA with sophisticated capabilities to find and engage their target audience, wherever they are,” he said.
Factual’s senior vice president of revenue, Rob Jonas, said high growth and increasing levels of sophistication in the programmatic mobile video market are driving high demand for advanced mobile-first targeting data.
“This partnership with TubeMogul will enable advertisers around the world to combine the power of location data with the engagement of video ads to create and execute highly successful marketing campaigns,” he said.
Sarah Wilson, media supervisor at DWA, said that as viewer attention continues to fragment and mobile cements its position as one of the most critical pieces of a marketer’s strategy, the industry needs a way to identify, reach and engage users regardless of where they are.
“This partnership between TubeMogul and Factual helps get us there,” she said.