Programmatic giant The Trade Desk (TTD) Global has announced a partnership with content discovery platform Taboola to integrate native and video advertising.
The collaboration will enable TTD’s global advertisers to programmatically buy premium video and native placements across Taboola, which reaches one billion users monthly.
TTD customers will also gain access to Taboola’s supply of premium publisher placements which, according to comScore, reaches 70 per cent of US users across mobile and desktop platforms, and a third of global internet users.
Joel Livesey, director of partnerships for the EMEA region at TTD, said the integration with Taboola provides its advertisers with even more ways to foster meaningful connections and further scale native as an integrated part of their overall digital marketing plan.
Taboola founder and CEO Adam Singolda said: “We’re excited to work together with The Trade Desk team to expand our discovery platform to new partners and empower brands to integrate video and native content, programmatically.”