Toyota Takes A Thrilling Next Step In Campaign via BWM Dentsu

To launch the all new Toyota C-HR and signal a new direction for Toyota, BWM Dentsu has created ‘Thrill of the Next’, an integrated campaign aimed at cosmopolitan Aussies with a never-ending thirst for the next big thing.

The campaign’s hero commercial – by Exit Films’ LA-based director, Ben Tricklebank – unapologetically shows off the C-HR’s slick design, technology and performance as the car seamlessly moves a young couple from one experience to another.

The high-octane film was made possible thanks to a combination of innovative, live-action camera work and visual effects by Alt Vfx. The film also features an original score by Nylon Studios. The integrated campaign includes online content exploring the C-HR’s capabilities, as well as OOH, print, digital, social, Virtual Reality and more.

Wayne Gabriel, chief marketing officer, Toyota Australia, said: “In more ways than one, C-HR represents the next. The C-HR is a new direction for the sub compact SUV category and a new direction for Toyota. It will appeal to a whole new generation of Toyota buyers and delivers the style, technology and performance that consumers in this market are looking for.

“This campaign showcases the style and innovation of the vehicle in a way that will really grab our target market’s attention,” Gabriel added.

Asheen Naidu, executive creative director, BWM Dentsu Sydney, said: “Thrill of the Next is a creative platform that leads to endless exciting opportunities. This is just the first step towards a bold new future for Toyota as a brand.”

CREDITS

Client: Toyota Australia

Chief Marketing Officer – Wayne Gabriel

Corporate Manager, Brand Management & Communications – Yolande Waldock

Manager, Marketing Communications, National Marketing Division – Hannah Roy

Commercial Communications Manager, National Marketing – Hayley Phillips

Commercial Communications Coordinator, National Marketing – Corinne Nolan

Agency: BWM Dentsu

Chief Creative Officer – Rob Belgiovane

Executive Creative Director – Asheen Naidu

Senior Copywriter – Oskar Westerdal

Senior Art Director – Jerome Gaslain

Planning Director – Karl Bates

CEO Oddfellows – Andrew Black

Client Service Director – Brent Kirby

Senior Account Director – Guy Lovell

Account Manager – Chris Murphy

Head of Onscreen – Margot Fitzpatrick

Production Company: Exit Films

Director – Ben Tricklebank

Producer – Fiona Pakes

DOP – Simon Duggan

Editor – Drew Thompson, Arc Edit

Post Production & Visual Effects: Alt.vfx

Vfx Supervisors – Andreas Wanda/ Colin Renshaw

Senior Producer – Tyrone Estephan

Music and Sound Post Production: Nylon Studios

Executive Producer – Karla Henwood

Music Composer/Arranger – Jesse Watt

Sound Engineer – Stuart Welch

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