This Billboard Helps People Parallel Park

This Billboard Helps People Parallel Park

If you’re one of the many drivers who are overcome with terror at the thought of squeezing their car into that teensy space, fear not anymore.

Emma Mackenzie
Posted by Emma Mackenzie

In Germany, the land of luxurious automobiles, Fiat teamed up with German Leo Burnett to help drivers parallel park.

The digital screen uses Fiat’s new Parking Assist technology, and projects humans onto the screen to inform the driver how far away from the other car they are.

Who knows which virtual person you’ll have helping you – it could be a biker, child, or woman dressed in a skimpy bunnygirl outfit. And it helps to make parking ‘child’s play’ or ‘sexy’ or ‘cool’.

Check it out.