The Newspaper Works in partnership with Copy School today announced the launch of Copy School in Melbourne for the first time.
Copy School is designed to encourage the best quality copywriting across all advertising media and engages some of Australia’s leading advertising creative writers and creative directors to pass on their knowledge and experience.
Melbourne Copy School will be held from 18 to 22 May this year at Fairfax Media’s The Age offices.
It will be hosted by Sharms Consultancy’s Mark Sharman and some of the industry’s most respected creatives will be guest tutors including:
- Nigel Dawson – Three Wise Men
- Ruth Lamberd – Herald Sun/Sunday Herald Sun
- Paul Taylor – M&C Saatchi Melbourne
- Ant Keogh – Clemenger BBDO
- Doogie Chapman – Cummins & Partners
- Paul Reardon – Whybin TBWA
- Ron Mather – It’s The Thought That Counts
- Jim Ingram – Cummins & Partners
- Ted Horton – Big Red Melbourne.
The convenor of Copy School, Ray Black, said: “I am delighted that our partnership with The Newspaper Works has allowed us to expand Copy School to Melbourne for this first time. This is a rare opportunity for young copywriters who are employed in creative and media agencies, or aspire to a career in advertising, to take part in workshops with the industry’s best to inspire and hone their skills.”
The Newspaper Works CEO Mark Hollands said: “Creative talent – and the creative process – are both vital to the future of the advertising industry. We are pleased that Melbourne creative talent will now benefit from the excellent Copy School program.”
The interactive workshops in Melbourne will focus on copywriting across all media including print, radio, TV and digital platforms. The course content will focus on briefs, developing narratives, storytelling for brands, headlines and editing and presenting to clients.