The Most Watched Ads On YouTube This Year Revealed!

The Most Watched Ads On YouTube This Year Revealed!

As the year inevitably comes to a close, YouTube has released the ads Aussies watched the most throughout 2015. Ricky Gervais, Hoverboards and two of Air New Zealand’s safety videos made the cut.

B&T Magazine
Posted by B&T Magazine

It’s the third time YouTube has released its list and with YouTube watching up 60 per cent more than last year, head of YouTube and ads marketing at Google, Chris Dodson, said he and the team are eagerly anticipating what brands come up with in

“The 2015 edition showcases how brands are continuing to find new ways to capture people’s imaginations on YouTube, from the distinctively unskippable Optus ad featuring Ricky Gervais, to longer form made-for-web ads from the likes of Nutri-Grain and Air New Zealand,” he said.

“With Australians spending more and more time on YouTube, we look forward to seeing the work that brands create, broadcast and share in 2016.”

The top 10 ads featured on the Leaderboard are calculated using an algorithm that factors in organic and paid views, watch time and also audience retention.

Check out the full list below.

1. Clash of Clans: Ride of the Hog Riders

Client: Clash of Clans
Creative Agency: Barton F. Graf

2. Ricky Gervais for Optus

Client: Optus
Creative agency: Emotive, helped by M&C Saatchi
Media agency: Starcom

3. Technology has hijacked family dinnertime. Watch the Pepper Hacker reclaim it

Client: Dolmio
Creative agency: Clemenger BBDO, Pollen Digital
Media agency: Starcom, Ogilvy

4. Remove Labels this Ramadan

Client: Coca Cola Middle East
Creative agency: FP7 DXB & Memac Ogilvy
Media agency: UM MENA

5. The Unique Connection

Client: Pandora
Creative agency: Malling Publications

6. All-new Honda HRV

Client: Honda Australia
Creative agency: Leo Burnett Melbourne
Media agency: ZenithOptimedia

7. Rugby player with life-threatening disease – Nathan Charles

Client: Nutri Grain
Creative agency: J. Walter Thompson Sydney
Media agency: Mindshare

8. The Lexus Hoverboard: It’s Here

Client: Lexus International
Creative agency: CHI & Partners
Media agency: The Media Store

9. Men in Black Safety Defenders #AirNZSafetyVideo

Client: Air NZ
Creative agency: TRUE
Media agency: OMD

10. Air New Zealand’s Safety Safari

Client: Air NZ
Creative agency: TRUE
Media agency: OMD