The Internet Is Cool Says Cool New Optus Campaign From M&C Saatchi

The Internet Is Cool Says Cool New Optus Campaign From M&C Saatchi
SHARE
THIS



Showcasing the magic of the Internet and the ability to access an entire world using only your fingertips, Optus’ epic new spot, directed by the award-winning Paul Middleditch, shows a typical Australian family accessing an amazing world of sport, travel, communication, gaming and music.

The TVC features remarkable special effects by ALT VFX and a moving score created by Sydney-based composer Elliot Wheeler (Great Gatsby.)

https://www.youtube.com/watch?v=c-BPszmHRWk&feature=youtu.be

Karen Phipson, director active consideration at Optus, said: “The Live Unlimited TVC was a real passion project for the Optus team. The brief was to bring to life the limitless possibilities of Optus broadband. We wanted to elevate ‘unlimited’ and tap into the feeling and joy it brings and the places it can take you.”

Sophie Ayles, group strategy director at M&C Saatchi, said: “We wanted to bring to life a magical journey through the internet that celebrates the boundless wonder and unlimited freedom of Optus home broadband. We pulled through Optus’ attitude of ‘Yes’ to celebrating the most significant innovation of modern time and  ‘Yes’ to helping Australian families live unlimited.”

Andy Flemming, creative director at M&C Saatchi, said: “The Internet is one of the greatest creations of all time. The sum total of human knowledge is in there, as are the friends we connect with and the movies and music we want to consume, so the spot needed to cover a variety of different genres and moods – playful, epic, tender, silly and human. I think Paul’s one of the few directors who can pull something like that off. We’re delighted with how it turned out and ALT definitely enjoyed geeking out with the space scenes.”

Please login with linkedin to comment

Amobee Qantas

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.