The Guardian Launches Real-Time Programmatic Proposition, ‘Pulse’

The Guardian Launches Real-Time Programmatic Proposition, ‘Pulse’

Guardian News & Media (GNM) is launching ‘Pulse’, a brand new programmatic proposition that targets our most engaged users on current and surging content on The Guardian.

Pulse will enable brands to activate campaigns in real-time against the most relevant and trending content, allowing advertisers to act with social media speed.

Pulse identifies surging stories using the Guardian’s own real-time data analytics tools and overlays sophisticated audience segments to ensure the campaign reaches the most influential and engaged readers.

Advertisers can also contextually target across the Guardian’s verticals such as travel, finance and life & style for maximum impact.

James Young, commercialisation director, Guardian Australia said, “We are excited to roll out Pulse in time for the Rio Olympics to allow brands to be in front of our loyal sports readers.

“Not only are we able to offer advertisers one of the most premium digital environments, but we can also ensure we maximise every element of the ad by placing it in the most appropriate context, at the best possible time to our most engaged and influential readers.”

Guardian Pulse is available now through Guardian Australia’s commercial team.




Please login with linkedin to comment

PartnerReach

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]